Announces Kareena Kapoor Khan and Sidharth Malhotra as New Brand Ambassadors
In a significant move for the fashion industry in India, global apparel brand UNIQLO has announced the appointment of two of Bollywood's biggest stars - Kareena Kapoor Khan and Sidharth Malhotra - as their new brand ambassadors for the 2024 Fall/Winter campaign.
Meet the New Ambassadors
Kareena Kapoor Khan
Showcasing the Fluffy Yarn Fleece Jacket with elegance and style, Kareena brings her signature sophistication to the UNIQLO campaign.
Sidharth Malhotra
Highlighting the PUFFTECH Parka with modern appeal, Sidharth embodies the perfect blend of style and functionality.
Featured Winter Collection
Fluffy Yarn Fleece Jacket
Worn by: Kareena Kapoor Khan
Features: Cozy comfort, versatile styling, sleek design
Perfect for: Everyday wear, casual outings, relaxed settings
Kareena showcases this jacket in various everyday settings, emphasizing its versatility and plush comfort.
PUFFTECH Parka
Worn by: Sidharth Malhotra
Features: High-performance fiber technology, warmth, modern design
Perfect for: Outdoor activities, winter adventures, urban exploration
Sidharth demonstrates the parka's functionality and style in various winter scenarios.
Sidharth Malhotra's Excitement
Sidharth Malhotra expressed his excitement about the collaboration with UNIQLO, emphasizing how the brand's blend of innovation and timeless style resonated with him. Through his portrayal in the campaign, Sidharth showcases UNIQLO's PUFFTECH Parka, a perfect balance of functionality and style for winter.
Campaign Scenes and Settings
Kareena's Scenes
Relaxing on balcony
Cozy café moments
Home unwinding
Sidharth's Scenes
Frosty park bench
Hiking terrains
Urban exploration
UNIQLO's 30-second campaign films showcase Kareena Kapoor Khan and Sidharth Malhotra seamlessly integrating the brand's winter essentials into their daily routines. Kareena, dressed in the Fluffy Yarn Fleece Jacket, appears in scenes such as relaxing on her balcony or unwinding at a cozy café.
Meanwhile, Sidharth Malhotra is featured in the PUFFTECH Parka, which combines warmth and functionality thanks to its high-performance fiber technology. The campaign highlights Sidharth embracing the winter elements—whether sitting on a frosty park bench or hiking rugged terrains—showcasing the Parka's perfect balance of modern style and practicality.
Strategic Brand Move
This collaboration represents a strategic move by UNIQLO to strengthen its presence in the Indian market by partnering with two of the most influential and stylish celebrities in Bollywood. Both Kareena Kapoor Khan and Sidharth Malhotra are known for their fashion sense and appeal to diverse audience segments.
The campaign focuses on the brand's core values of quality, comfort, and timeless style, while showcasing how UNIQLO's winter collection can seamlessly integrate into various aspects of modern Indian lifestyles.
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