UNIQLO
UNIQLO has announced Bollywood stars Kareena Kapoor Khan and Sidharth Malhotra as the new faces for its 2024 Fall/Winter campaign in India. As part of this collaboration, the two celebrities will feature prominently in promoting UNIQLO's winter essentials.
Kareena Kapoor showcases the cozy and stylish Fluffy Yarn Fleece Jacket, emphasizing its versatility in everyday settings, while Sidharth Malhotra highlights the PUFFTECH Parka, known for its warmth and modern design, perfect for the winter chill. Both stars expressed their excitement, noting how the collaboration aligns with their personal styles, focusing on comfort, quality, and timeless fashion
UNIQLO’s 30-second campaign films showcase Kareena Kapoor Khan and Sidharth Malhotra seamlessly integrating the brand’s winter essentials into their daily routines. Kareena, dressed in the Fluffy Yarn Fleece Jacket, appears in scenes such as relaxing on her balcony or unwinding at a cozy café. Sidharth, in the PUFFTECH Parka, is shown embracing the winter chill through activities like sitting on a frosty park bench or hiking across rocky terrains (Filmy Focus)(IFAB MEDIA(infashionbusiness.com)
Sidharth Malhotra expressed his excitement about the collaboration with UNIQLO, emphasizing how the brand’s blend of innovation and timeless style resonated with him. He stated:
"UNIQLO is known to effortlessly blend innovation and timeless style. What I admire most is how they keep things versatile, making fashion that adapts to everyday life without losing its edge. For someone who values both comfort and quality, this collaboration is exciting because it aligns with my personal approach to fashion and I’m really looking forward to sharing this collection with everyone"(SocialSamosa)(Filmy Focus).
Through his portrayal in the campaign, Sidharth showcases UNIQLO’s PUFFTECH Parka, a perfect balance of functionality and style for winter(
In the campaign, Kareena Kapoor Khan is seen wearing the UNIQLO Fluffy Yarn Fleece Jacket, which emphasizes both plush comfort and sleek design. The film captures Kareena in different everyday settings, like enjoying a misty morning on her balcony, relaxing in a cozy café, or unwinding at home, showing how versatile the jacket is for various winter moments(Filmy Focus)(IFAB MEDIA (infashionbusiness.com)).
Meanwhile, Sidharth Malhotra is featured in the PUFFTECH Parka, which combines warmth and functionality thanks to its high-performance fiber technology. The campaign highlights Sidharth embracing the winter elements—whether sitting on a frosty park bench or hiking rugged terrains—showcasing the Parka's perfect balance of modern style and practicality(SocialSamosa)(IFAB MEDIA (infashionbusiness.com)).
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