Allu Arjun starrer Pushpa 2
Yes, the satellite and music rights for Pushpa 2: The Rule have set a new benchmark with a total deal of Rs 425 crores, making it one of the highest non-theatrical revenue grossers in Indian cinema. This includes an impressive Rs 85 crores for satellite rights and Rs 65 crores for music rights, which have been secured by T-Series. The film, starring Allu Arjun, has already generated massive anticipation due to the success of Pushpa: The Rise, and these non-theatrical deals further highlight the growing market value of the franchise.
The massive non-theatrical rights deal for Pushpa 2: The Rule, amounting to Rs 425 crores, indeed reflects the immense confidence and anticipation for the sequel. This astronomical figure highlights the industry's trust in the star power of Allu Arjun, especially after his National Award win, and the popularity of the first film, Pushpa: The Rise. The satellite and music rights alone, worth Rs 85 crores and Rs 65 crores respectively, have significantly contributed to the total pre-release business of Rs 1085 crores, making it one of the most lucrative projects even before its theatrical release.
The fact that the film has secured Rs 640 crores in theatrical rights across key markets underscores its pan-Indian and global appeal. Pushpa 2, directed by Sukumar, is well-positioned to be a major box office sensation, with its December 6, 2024 release eagerly awaited by fans across India and abroad. T-Series, with its impressive track record in managing hit soundtracks, is expected to build on the musical success of the first installment, further adding to the excitement surrounding this highly anticipated film.
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