Satellite and Music Rights Sold for Rs 425 Crores; T-Series Secures Music Rights for Rs 65 Crores
In the ever-evolving landscape of Indian cinema, blockbuster films are setting new financial records even before their theatrical release. The latest sensation is Pushpa 2: The Rule, starring National Award winner Allu Arjun, which has shattered previous records with its non-theatrical rights deals.
Total Non-Theatrical Rights Deal
One of the highest non-theatrical revenue grossers in Indian cinema history
Breakdown of the Record-Breaking Deal
Satellite Rights
Sold to major television networks for broadcast rights
Music Rights
Secured by T-Series for audio streaming and distribution
Other Rights
Including digital, overseas, and other ancillary rights
Film Details and Industry Impact
Pushpa 2: The Rule
Starring: Allu Arjun, Rashmika Mandanna, Fahadh Faasil
Director: Sukumar
Producer: Mythri Movie Makers
Release Date: December 6, 2024
Previous Film
Pushpa: The Rise (2021)
Grossed over Rs 365 crores worldwide
Iconic songs like "Srivali" and "Oo Antava"
National Film Award for Allu Arjun
The massive non-theatrical rights deal for Pushpa 2: The Rule, amounting to Rs 425 crores, indeed reflects the immense confidence and anticipation for the sequel. This astronomical figure highlights the industry's trust in the star power of Allu Arjun, especially after his National Award win, and the popularity of the first film, Pushpa: The Rise.
T-Series and the Music Legacy
T-Series, with its impressive track record in managing hit soundtracks, is expected to build on the musical success of the first installment. The music of Pushpa: The Rise became a cultural phenomenon with tracks like "Srivali" and "Oo Antava" dominating charts and social media platforms.
Total Pre-Release Business
The satellite and music rights alone, worth Rs 85 crores and Rs 65 crores respectively, have significantly contributed to the total pre-release business of Rs 1085 crores, making it one of the most lucrative projects even before its theatrical release.
The fact that the film has secured Rs 640 crores in theatrical rights across key markets underscores its pan-Indian and global appeal. Pushpa 2, directed by Sukumar, is well-positioned to be a major box office sensation, with its December 6, 2024 release eagerly awaited by fans across India and abroad.
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